Service Quality Assurance

We inspect what we expect

At First Crush Tastings, we know that excellent customer service doesn’t happen by chance. We’ve built a reputation of providing the very best service by maintaining high standards, constantly improving our offerings, and responding quickly to customer feedback.

Our motto, “We inspect what we expect” means we engage only the best contractors – sales-minded individuals with a track record of excellence – and ensure consistently outstanding service.  One way is through our web-based Platform, which logs activity at each event and sends an alert to the contractor 72 hours prior to the demo prompting them with supplier provided product details and to call the account to confirm the event. The Platform also automatically sends an alert when a contractor’s TABC permit is up for renewal.

Another way we inspect performance is with our team of regional managers. Based in Houston and the Dallas/Fort Worth area, our regional managers build relationships with retailers and ensure our suppliers are being properly represented.

Meet our regional managers

Beverly Ray

Beverly Ray

North Texas Area Manager

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“For the past four years, hands down, your team at First Crush has been absolutely fantastic to work with! My customers are located throughout the state of Texas, and therefore I need demos conducted in all major markets. You all share the same geographic region, which is huge and hard to come by. On top of that, your crew is very streamlined and quick to communicate upcoming events and event performance. They’re also exceptionally reliable, informed, and engaging with customers. Whenever suppliers inquire as to who I recommend to conduct demos, my response is always First Crush. Thank you for all you have done to grow my business, and cheers to many more amazing demos down the road!”

Kelley E. Strona

Southern Glazer’s Wine and Spirits

Houston Area Manager

Photo and Bio coming soon!

Learn more about what makes First Crush Tastings different.