We are the In-store Tasting Experts

“The First Crush team is professional and accessible. Arranging sampling schedules requires quick turnaround and flexibility to get the schedules to final and our First Crush team is the best of any agency we work with in creating and finalizing the schedules. First Crush has strong account relationships and has autonomy to create schedules for customers.” Alan Hargis

Mike’s Hard Lemonade

“My experience with First Crush was consistently great. They are very organized, provide great communication, have a great team, and are professional. Their demo team is the best in the business. They are all very well trained and go above and beyond in the stores to make a sale.” Hope Cortez

Republic National Distributing Company

First Crush Tastings operates exclusively in Texas and utilizes more than 500 independent contractors executing hundreds of events every weekend in Austin, Houston, Dallas, San Antonio, and more than 20 other key markets throughout the state. We specialize in large volume tasting campaigns for premier wine, beer, and spirit brands. Other services include beer/wine/spirit festivals, industry special events, and grand openings.

We Do More Than Pour

At First Crush Tastings, we do more than expertly execute tasting events – we’re your strategic marketing partner. Contracted sales-minded brand ambassadors share your brand story and put your products into the hands of your target customers. We also employ full-time market managers to closely monitor retailer performance and build relationships with key accounts. Learn more about our commitment to service quality.

Timely Data = Better Results

In recent years we’ve focused on delivering even greater customer value by launching the Palaterra Tastings Platform, a web-based tasting management and data analytics tool. We believe accurate, timely, relevant data is the key to spending smarter and driving sales. The Platform exposes trends, pricing issues, inventory issues, top-selling accounts and retailers and consumer feedback whereby empowering our customers to make better decisions with their marketing dollars.

Find out how First Crush Tastings can elevate your tasting program.