We are the In-store Tasting Experts
We Do More Than Pour
At First Crush Tastings, we do more than expertly execute tasting events – we’re your strategic marketing partner. Contracted sales-minded brand ambassadors share your brand story and put your products into the hands of your target customers. We also employ full-time market managers to closely monitor retailer performance and build relationships with key accounts. Learn more about our commitment to service quality.
Timely Data = Better Results
In recent years we’ve focused on delivering even greater customer value by launching the Palaterra Tastings Platform, a web-based tasting management and data analytics tool. We believe accurate, timely, relevant data is the key to spending smarter and driving sales. The Platform exposes trends, pricing issues, inventory issues, top-selling accounts and retailers and consumer feedback whereby empowering our customers to make better decisions with their marketing dollars.