Palaterra Tastings Platform

Get the data you need to boost your tasting ROI with the Palaterra Tastings Platform

logo-palaterra-smAs a First Crush Tastings customer you’ll get free access to the Palaterra Tastings Platform, our powerful, web-based data analytics tool that tracks tasting event performance to help you spend smarter and increase sales.


At-a-glance data visualization and reporting pinpoint the products, stores and markets that increase your tasting ROI.

Easily generate custom reports for retail customers that illustrate your investment in their stores and sales results from your events.

An online product library of your product stories, photos and audio pronunciations for brand ambassadors to share while consumers sample.

Data updates every 72 hours that reveal your campaign performance in days – not months – so you can enhance results and quickly correct inventory or pricing issues.

Accurate, timely product feedback directly from your target customers.

Accessible from any device – mobile and desktop – with any operating system.

One Platform, National Reach

map_64px-blackThe Palaterra Tastings Platform is available in every state for purchase as a standalone service. Now any supplier or tasting agency can manage tasting events nationwide with one simple tool for communication, reporting and billing.

How It Works

Step 1:

After the supplier receives approval from the retailer for a tasting, the tasting request goes directly to First Crush Tastings.

Step 2:

First Crush Tastings uploads the requested tasting events onto the Platform, creating a single record for managing all communication related to that event. We then use the Platform to select from all available, top performing brand ambassadors to staff your events.

Step 3:

The Platform automatically populates each event with the retailer’s contact information and location, including a Google map link, as well as product stories, product photos, and audio pronunciations – all the information brand ambassadors need to successfully work your event and promote your product.

Step 4:

Upon completion of each event, brand ambassadors upload pictures of the sampling table and displays, sales receipts, and other information such as the number of samples poured and consumer comments about your brands. The Platform in turn documents the brand ambassador’s performance for future hiring purposes.

Step 5:

Finally, suppliers utilize data from the Platform to plan tastings that maximize ROI and drive sales, and the cycle of success continues!

“The sampling recaps that follow the events are best in class. They contain great detail on sell-through and customer comments. We utilize their recaps/summaries in business reviews with our distributors and customers and it is powerful.” Alan Hargis

Mike's Hard Lemonade

The Palaterra Tastings Platform reports are very informative and really help reinforce why demo spend is so important in the chain arena. JD Johns

Regional Sales Manager, Bogle Winery

Case Studies

Ready to see how the Platform can maximize your tasting ROI?