About Us

Since our founding in 2005, First Crush Tastings has become one of Texas’ largest and most trusted promotional companies for wine, beer and spirit demonstrations. Our dedicated staff supports over 500 T.A.B.C.-certified brand ambassadors executing hundreds of events every weekend in Austin, Houston, Dallas, San Antonio, and more than 20 other key markets throughout the state. Over the past 12 years we’ve experienced double-digit growth and established relationships with nearly every supplier and retail chain in Texas through referral and word of mouth.

The reason for our success is simple: we do our very best to meet the needs of our customers, and to produce sales results that meet or exceed their expectations. We take great pride in maintaining our professional relationships and remaining flexible and accessible – someone from our staff is always available seven days a week. And because of our market reach, our customers can take care of their entire Texas tasting program with one company. Meet our team and learn more about our services.

The Palaterra Tastings Platform

logo-palaterra-smSix years and millions of sample pours after First Crush Tastings began, we wanted to deliver an even better experience to our customers with detailed, relevant data they could use to maximize their tasting campaign spend. That’s why we launched the Palaterra Tastings Platform, a web-based data analytics tool that tracks tasting event performance to help our customers spend smarter and increase sales.

Because many of our customers conduct tasting events nationwide, we recently launched the Platform as a standalone service. Now all suppliers and tasting agencies can manage their entire tasting program in every state with one simple tool for communication, reporting and billing. Learn more at www.palaterra.com.

“The Platform helps me understand what’s happening almost real time so that I can make sure we’re spending our dollars most effectively.”

Jake Buckingham

Mike’s Hard Lemonade

Our Customers

We proudly serve more than 100 premier suppliers in Texas including:

EJ Gallo
The Wine Group
Delicato Family Vineyards
Terlato
Palm Bay
Treasury Wine Estates
Bogle Vineyards and Winery
Fetzer Vineyards
William K Busch Brewing Company
Treasury Wine Estates
Constellation Brands
Mike’s Hard Lemonade
Rodney Strong
Chateau St Michelle
American Vintage Beverage
Foley Family Wines
Boston Beer
Guarachi Wine Partners
Charles Smith Wines
Hope Family Wines

Banfi Vintners
Boisset Family Estates
WTWM Imports
Hahn Family Winery
North American Breweries
Copper Cane Wines & Provisions
Freixenet
Deutsch Family Wine and Spirits
Vintage Wine Estates
Hess
Lapham Import Company
Duckhorn Vineyards
Wente Vineyards
CK Mondavi
SpiriVin Group
Quintessential Wines
Castle Rock Winery
Kobrand Wine & Spirits
Precept Brands
New Belgium Brewing Company

Wine Pour

Ready to join the industry’s elite? Let’s talk!

CONTACT US