First Crush Tastings is the promotional agency of choice for premier wine, malt and spirit suppliers in Texas.


First Crush Tastings specializes in high volume in-store tasting campaigns for top tier beverage suppliers in Texas. With more than 500 T.A.B.C.-certified brand ambassadors, we execute hundreds of events every weekend in key markets throughout the state.

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Why First Crush Tastings?

95% execution
20% sales conversion
Access to detailed tasting event data within 72 hours
customer service
“I began using First Crush Tastings a few years ago as a request from a grocery chain, and it was the best decision I made when dealing with demo companies.”
JD Johns

Bogle Winery

“Hands down, First Crush Tastings is by far the best in-store tasting company that we have ever worked with in the Texas market. Their agents are very professional and they do a great job of representing our brands in the trade.”
Dale Bishop

Duckhorn Wine Co.

“In our years of partnering with First Crush, there has seldom been a request that they have not been capable of filling quickly and executing at the highest level.”
Woodie Stephenson


Ready to achieve measurably better results from your next tasting campaign?